It looks like we might be on our way to getting a beer garden in Thiensville Village Park.
After a prolonged debate on Monday, the concept won approval from the Village Board which met as a Committee of the Whole. Trustees Rob Holyoke, David Lange, John Treffert and Village President Van Mobley supported the idea of establishing the beer garden. Trustees Ron Heinritz and Ken Kucharski voted against.
Details of the Heavily Debated Beer Garden Proposal
- Sprecher Brewing Company (headquartered in Glendale, Wisconsin) would manage the beer garden and supply the tables, chairs, umbrellas, bartenders and, of course, the beer.
- Sprecher would offer 8 to 10 types of beer, plus their acclaimed gourmet sodas. They also plan to sell light snacks.
- Sprecher Brewing would rent the Village Park “cookhouse” building from the Thiensville Fire Department.
- The beer garden would be open from mid-June to early fall.
- The proposed hours of operation are 5-9 p.m. during the week and 11 a.m. to 9 p.m. on weekends.
- Sprecher promises to promote the Thiensville beer garden, thereby creating greater awareness for Thiensville as a whole.
What’s in it for Thiensville? Sprecher would pay 15 percent of food and beverage profits to the Thiensville Business Renaissance Committee and fire department.
Obviously, there are pros and cons to this idea.
- Local Thiensville businesses could potentially lose business to the beer garden. Trustee Kucharski, who voted against the proposal, owns Skippy’s Sports Pub & Grub which is less than a half mile from Village Park. Other local eateries such as Remington’s River Inn, and Chuck’s Place could be affected as well.
- Village Park currently has the reputation as family park, with a fantastic kids’ play area located near the proposed beer garden site. Adding a beer garden inherently changes the park’s character.
- Drinking in the park could endanger public safety.
- A summer beer garden could be a great community-gathering option, a place to meet friends and family for a drink while the kids play in the park.
- Sprecher plans to allocate about half of its southeastern Wisconsin radio advertising to the new endeavor. Bringing more people to Thiensville could actually increase sales for nearby businesses.
- Obviously, there’s the revenue side. Fifteen percent of food and beverage profits would add to the village coffers.
- Also, as a fail-safe measure, the proposal includes a fall review of the beer garden’s impact on local businesses. If it’s negative, the beer garden would not re-open next year.
Next steps: the Thiensville Village Board, would need to approve a detailed proposal before Sprecher could proceed. Stay tuned!
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