Whether you are into skiing, tennis, snowboarding or in-line skating, Les Moise is the specialty store for you. The family-owned and operated business has a rabidly loyal following — no surprise given it’s longevity, strong community ties and commitment to “provide the best brands in the sports we specialize in.”
Milwaukee Area History
Since 1946, when Laicaster Moise first opened his doors, his namesake stores have been outfitting generations of Milwaukeeans. His original store in downtown Milwaukee specialized in men’s and women’s hunting, fishing, golf, clothing and equipment.
Over the years, Les Moise has grown and evolved, but has always remained a family business. Years, ago, Clement Rosmann took over from Les. Clement’s wife, Joyce, and all four of their children continue to run the business today.
The original store in downtown Milwaukee moved to Whitefish Bay in 1955 and then to Mequon in 2012. The new Mequon store on Port Washington Road has over 9,000 square feet of retail space and provides the same selection of equipment and clothing as the previous location. Les Moise also has a store in Brookfield which serves the western suburbs.
Hit the Slopes
Whether cross country, alpine or snowboarding is your passion, Les Moise has you covered. From boots to bindings, to skis and snowboards, the store carries the very best brands: Volkl, K2, Rossignol, Atomic, Salomon, Fischer and more. Les Moise also carries a deluxe array of high-end stylish apparel: Obermeyer, Karbon, Spyder, Descent and others. One stop and you can get everything you need, including ski and board tune-ups and binding checks. So whether you’re headed to Colorado, Iron Mountain or to ski the cross country trails at Rotary Park, Les Moise is a great first stop.
Hit the Courts
Les Moise is also the go-to spot for all your tennis needs. In addition to rackets, shoes and apparel from top tennis brands such as Dunlop, Head, Prince and Yonex, Les Moise offers racket restringing. Folks rave about the service:
“I recently took my beloved Prince racket here (circa 1996) to get restrung and also look at tennis shoes. The service here is exceptional and the people that work here actually use the products they are selling so they can give you honest feedback. The girl that helped me with my shoes was great and very patient since I was trying on many pairs.”
~ Melanie B on Yelp
So, if you’re looking for more than what those big box sports stores offer, stop by Les Moise for some truly exceptional service from a caring family-owned business. You’ll see why Milwaukee locals make this their go-to snow and tennis sports store.
10130 N Port Washington Rd
Mequon, WI 53092
Image source: Milwaukee Journal — December 29, 1968
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